I believe that well slept people make a better world.
The only journey is the journey within

Where the Usual becomes
Unusually Usual™
It all began during the first COVID-19 lockdown in 2020 — a moment that changed everything for the world — and for me. Like most of us, I remember the uncertainty, the stillness, the silence within four walls.
My active life — filled with movement, workshops, rehabilitation sessions, and helping others heal — suddenly came to a halt. And then came the pain.
A stiff neck, tension in my shoulders, restless nights, back pain, headaches…
I felt disconnected from my body — from myself.
A Moment of Discovery
"A sleepless night. A simple book. A moment of transformation."
One sleepless night, overwhelmed and exhausted, I threw my pillow against the wall in frustration. In that quiet moment, between tears and fatigue, I reached for the first thing at hand — a book on my nightstand.
I placed it under my head and, unexpectedly… I fell asleep.
For three or four hours, deeply, peacefully, without pain.
When I woke up, I felt different. My neck was relaxed, my head was light, and for the first time in weeks, I felt truly rested.
I repeated it the next night — and again, the same result.
That moment changed everything.


Where Science Meets Stillness
"A rediscovery of ancient wisdom — through modern anatomy."
Through my experience as a health and body specialist, I realized something profoundly simple:
Our bodies don’t always need softness — they need support.
A firm, stable base that aligns the spine, releases tension, and allows the nervous system to rest.
It was my Eureka moment.
Just like Archimedes or Newton, I felt I had rediscovered something ancient yet forgotten — the wisdom of firm support for deep rest.
Driven by this insight, I dove back into anatomy, historical sources, and biomechanics. I discovered that firm, structured sleep supports had existed for centuries — used across cultures for health, posture, and restorative rest.
Product & Brand Reveal
"From realization to creation — the birth of the Wooden Pillow by Unusually Usual."
So, with a small team of experts, we began creating what would become the Wooden Pillow by Unusually Usual™— designed and refined according to modern anatomical and orthopedic principles, yet inspired by timeless human wisdom.


The here and now
"Because sometimes, the simplest things hold the most profound healing."
Today, this creation — born from stillness, grounded in science, and guided by intuition — is patented in the EU and Lithuania.
It is more than an exclusive pillow; it is a tool for reconnection — between your body, your breath, and your mind.
Because true comfort begins with your personal mindfulness.
✨ "Mind Your Sleep — and Your sleep will mind you!"
Ilona Navickiene,
Founder & Creator of Unusually Usual™
We take yourHealth & sleep seriously

Coming together to do more than we can alone
Ilona is a dedicated expert in health and body mindfulness — a trainer, rehabilitation consultant, and leader in holistic well-being. For as long as she can remember, her life’s activities have been devoted to helping others reconnect with their bodies, restore balance, and rediscover their natural state of health. Through decades in the field of public health, she continues to guide individuals and communities toward deeper awareness, movement, and mindful restoration..
Family owned and operated business

Ilona Navickiene

Ronald Navickas

Vilte Marija Navickaite
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